Francisco Pizarro, Spanish Conqueror of the Inca

Francisco Pizarro (ca. 1475–June 26, 1541) was a Spanish explorer and conquistador. With a small force of Spaniards, he was able to capture Atahualpa, emperor of the mighty Inca Empire, in 1532. Eventually, he led his men to victory over the Inca, collecting mind-boggling quantities of gold and silver along the way. Fast Facts: Francisco Pizarro Known For: Spanish conquistador who conquered the Inca EmpireBorn: ca. 1471–1478 in Trujillo, Extremadura, SpainParents: Gonzalo Pizarro Rodrà ­guez de Aguilar and Francisca Gonzalez, a maid in the Pizarro householdDied: June 26, 1541 in Lima, PeruSpouse(s): Inà ©s Huaylas Yupanqui (Quispe Sisa).Children: Francisca Pizarro Yupanqui, Gonzalo Pizarro Yupanqui Early Life Francisco Pizarro was born between 1471 and 1478 as one of several illegitimate children of Gonzalo Pizarro Rodrà ­guez de Aguilar, a nobleman in Extremadura province, Spain. Gonzalo had fought with distinction in wars in Italy; Franciscos mother was Francisca Gonzalez, a maid in the Pizarro household. As a young man, Francisco lived with his mother and siblings and tended animals in the fields. As a bastard, Pizarro could expect little in the way of inheritance and decided to become a soldier. It is likely that he followed in his fathers footsteps to the battlefields of Italy for a time before hearing of the riches of the Americas. He first went to the New World in 1502 as part of a colonization expedition led by Nicolà ¡s de Ovando. San Sebastià ¡n de Uraba and the Darià ©n In 1508, Pizarro joined the Alonso de Hojeda expedition to the mainland. They fought the natives and created a settlement called San Sebastià ¡n de Urabà ¡. Beset by angry natives and low on supplies, Hojeda set out for Santo Domingo in early 1510 for reinforcements and supplies. When Hojeda did not return after 50 days, Pizarro set out with the surviving settlers to return to Santo Domingo. Along the way, they joined an expedition to settle the Darià ©n region: Pizarro served as second in command to Vasco Nuà ±ez de Balboa. First South American Expeditions In Panama, Pizarro established a partnership with fellow conquistador Diego de Almagro. News of Hernà ¡n Cortà ©s audacious (and lucrative) conquest of the Aztec Empire fueled the burning desire for gold among all of the Spanish in the New World, including Pizarro and Almagro. They made two expeditions from 1524 to 1526 along the western coast of South America: harsh conditions and native attacks drove them back both times. On the second trip, they visited the mainland and the Inca city of Tumbes, where they saw llamas and local chieftains with silver and gold. These men told of a great ruler in the mountains, and Pizarro became more convinced than ever that there was another rich Empire like the Aztecs to be looted. Third Expedition Pizarro personally went to Spain to make his case to the king that he should be allowed a third chance. King Charles, impressed with this eloquent veteran, agreed and awarded Pizarro the governorship of lands he acquired. Pizarro brought his four brothers back with him to Panama: Gonzalo, Hernando, Juan Pizarro, and Francisco Martà ­n de Alcà ¡ntara. In 1530, Pizarro and Almagro returned to the western shores of South America. On his third expedition, Pizarro had about 160 men and 37 horses. They landed on what is now the coast of Ecuador near Guayaquil. By 1532 they made it back to Tumbes: it was in ruins, having been destroyed in the Inca Civil War. The Inca Civil War While Pizarro was in Spain, Huayna Capac, Emperor of the Inca, had died, possibly of smallpox. Two of Huayna Capacs sons began fighting over the Empire: Huà ¡scar, the elder of the two, controlled the capital of Cuzco. Atahualpa, the younger brother, controlled the northern city of Quito, but more importantly had the support of three major Inca Generals: Quisquis, Rumià ±ahui, and Chalcuchima. A bloody civil war raged across the Empire as Huà ¡scar and Atahualpas supporters fought. Sometime in mid-1532, General Quisquis routed Huà ¡scars forces outside of Cuzco and took Huà ¡scar prisoner. The war was over, but the Inca Empire was in ruins just as a far greater threat approached: Pizarro and his soldiers. Capture of Atahualpa In November 1532, Pizarro and his men headed inland, where another extremely lucky break was awaiting them. The nearest Inca city of any size to the conquistadors was Cajamarca, and Emperor Atahualpa happened to be there. Atahualpa was savoring his victory over Huà ¡scar: his brother was being brought to Cajamarca in chains. The Spanish arrived in Cajamarca unopposed: Atahualpa did not consider them a threat. On November 16, 1532, Atahualpa agreed to meet with the Spanish. The Spanish treacherously attacked the Inca, capturing Atahualpa and murdering thousands of his soldiers and followers. Pizarro and Atahualpa soon made a deal: Atahualpa would go free if he could pay a ransom. The Inca selected a large hut in Cajamarca and offered to fill it half full with golden objects, and then fill the room twice with silver objects. The Spanish quickly agreed. Soon the treasures of the Inca Empire began flooding into Cajamarca. The people were restless, but none of Atahualpas generals dared attack the intruders. Hearing rumors that the Inca generals were planning an attack, the Spanish executed Atahualpa on July 26, 1533. After Atahualpa Pizarro appointed a puppet Inca, Tupac Huallpa, and marched on Cuzco, the heart of the Empire. They fought four battles along the way, defeating the native warriors every time. Cuzco itself did not put up a fight: Atahualpa had recently been an enemy, so many of the people there viewed the Spanish as liberators. Tupac Huallpa sickened and died: he was replaced by Manco Inca, a half-brother to Atahualpa and Huà ¡scar. The city of Quito was conquered by Pizarro agent Sebastià ¡n de Benalcà ¡zar in 1534 and, apart from isolated areas of resistance, Peru belonged to the Pizarro brothers. Pizarros partnership with Diego de Almagro had been strained for some time. When Pizarro had gone to Spain in 1528 to secure royal charters for their expedition, he had acquired for himself the governorship of all lands conquered and a royal title: Almagro only got a title and the governorship of the small town of Tumbez. Almagro was furious and nearly refused to participate in their third joint expedition: only the promise of the governorship of as-yet undiscovered lands made him come around. Almagro never quite shook the suspicion (probably correct) that the Pizarro brothers were trying to cheat him out of his fair share of the loot. In 1535, after the Inca Empire was conquered, the crown ruled that the northern half belonged to Pizarro and the southern half to Almagro: however, vague wording allowed both conquistadors to argue that the rich city of Cuzco belonged to them. Factions loyal to both men nearly came to blows: Pizarro and Almagro met and decided that Almagro would lead an expedition to the south (into present-day Chile). It was hoped that he would find great wealth there and drop his claim to Peru. Inca Revolts Between 1535 and 1537 the Pizarro brothers had their hands full. Manco Inca, the puppet ruler, escaped and went into open rebellion, raising a massive army and laying siege to Cuzco. Francisco Pizarro was in the newly founded city of Lima most of the time, trying to send reinforcements to his brothers and fellow conquistadors in Cuzco and organizing shipments of wealth to Spain (he was always conscientious about setting aside the royal fifth, a 20% tax collected by the crown on all treasure collected). In Lima, Pizarro had to fend off a ferocious attack led by Inca General Quizo Yupanqui in August of 1536. The First Almagrist Civil War Cuzco, under siege by Manco Inca in early 1537, was rescued by the return of Diego de Almagro from Peru with what was left of his expedition. He lifted the siege and drove off Manco, only to take the city for himself, capturing Gonzalo and Hernando Pizarro in the process. In Chile, the Almagro expedition had found only harsh conditions and ferocious natives: he had come back to claim his share of Peru. Almagro had the support of many Spaniards, primarily those who had come to Peru too late to share in the spoils: they hoped that if the Pizarros were overthrown that Almagro would reward them with lands and gold. Gonzalo Pizarro escaped, and Hernando was released by Almagro as part of the peace negotiations. With his brothers behind him, Francisco decided to do away with his old partner once and for all. He sent Hernando into the highlands with an army of conquistadors, and they met Almagro and his supporters on April 26, 1538, at the Battle of Salinas. Hernando was victorious, while Diego de Almagro was captured, tried, and executed on July 8, 1538. Almagros execution was shocking to the Spaniards in Peru, as he had been raised to nobleman status by the king some years before. Death For the next three years, Francisco mainly remained in Lima, administrating his empire. Although Diego de Almagro had been defeated, there was still much resentment among late-coming conquistadors against the Pizarro brothers and the original conquistadors, who had left slim pickings after the fall of the Inca Empire. These men rallied around Diego de Almagro the younger, son of Diego de Almagro and a woman from Panama. On June 26, 1541, supporters of the younger Diego de Almagro, led by Juan de Herrada, entered Francisco Pizarros home in Lima and assassinated him and his half-brother Francisco Martà ­n de Alcà ¡ntara. The old conquistador put up a good fight, taking down one of his attackers with him. With Pizarro dead, the Almagrists seized Lima and held it for almost a year before an alliance of Pizarrists (led by Gonzalo Pizarro) and royalists put it down. The Almagrists were defeated at the Battle of Chupas on September 16, 1542: Diego de Almagro the younger was captured and executed shortly after that. Legacy The cruelty and violence of the conquest of Peru is undeniable—it was essentially outright theft, mayhem, murder, and rape on a massive scale—but it is hard not to respect the sheer nerve of Francisco Pizarro. With only 160 men and a handful of horses, he brought down one of the largest civilizations in the world. His brazen capture of Atahualpa and decision to back the Cuzco faction in the simmering Inca civil war gave the Spaniards enough time to gain a foothold in Peru that they would never lose. By the time Manco Inca realized that the Spanish would not settle for anything less than the complete usurpation of his empire, it was too late. As far as the conquistadors go, Francisco Pizarro was not the worst of the lot (which isnt necessarily saying much). Other conquistadors, such as Pedro de Alvarado and his brother Gonzalo Pizarro, were much crueler in their dealings with the native population. Francisco could be cruel and violent, but in general, his acts of violence served some purpose, and he tended to think his actions through much more than others did. He realized that wantonly murdering the native population was not a sound plan in the long run, so he did not practice it. Francisco Pizarro married Inà ©s Huaylas Yupanqui, the daughter of the Inca emperor Huayna Capa, and she had two children: Francisca Pizarro Yupanqui (1534–1598) and Gonzalo Pizarro Yupanqui (1535–1546). Pizarro, like Hernà ¡n Cortà ©s in Mexico, is honored sort of halfheartedly in Peru. There is a statue of him in Lima and some streets and businesses are named after him, but most Peruvians are ambivalent about him at best. They all know who he was and what he did, but most present-day Peruvians do not find him much worthy of admiration. Sources Burkholder, Mark and Lyman L. Johnson. Colonial Latin America. Fourth Edition. New York: Oxford University Press, 2001.Hemming, John. The Conquest of the Inca. London: Pan Books, 2004 (original 1970).Herring, Hubert. A History of Latin America From the Beginnings to the Present. New York: Alfred A. Knopf, 1962Patterson, Thomas C. The Inca Empire: The Formation and Disintegration of a Pre-Capitalist State. New York: Berg Publishers, 1991.Varon Gabai, Rafael. Francisco Pizarro and His Brothers: The Illusion of Power in Sixteenth-Century Peru. trans. Flores Espinosa, Javier. Norman: University of Oklahoma Press, 1997.

The And Behavioral Outcomes After The Delivery Of Instruc...

In order to effectively measure the specific behavioral outcomes after delivery of instruc-tion is made via digital media devices, I will be using qualitative methods such as, observations and a focus group, to assess the gains being made, and the behavioral outcomes that occur direct-ly after technology has been used by the student. Since autism is a communication disorder it will be difficult to directly interview the participants. Therefore, I will ask a simple yes/no question such as, â€Å"did you like it† to the participants and record each individuals answer. It is difficult to determine what changes will need to be made until the study is underway. Data Collection The primary data collection method of this study is observations. I intend to reflect on my own beliefs daily, in order to remain as objective as possible. Data collection conducted through observations alone can produce filtered results based on the perspective of the observer. That is one of the issues that I anticipate to arise when conducting data collection. That is why recon-naissance will be a necessary task before and after collecting observational data. With a concrete definition of the term behavioral outcomes and daily reconnaissance, I believe this will provide me with an adequate checks and balances and data management system for my research. Accord-ing to Gay, Mills, Airasian, â€Å"By observing the classes, you will obtain much more objective information that can be compared to the self-reports of

Discuss Chen v Minister for Immigration and Border Protection 2013

Question: Examine and discuss the reasons why Katzmann, Griffiths and Wigney JJ decided as they did and the implications of this case in terms of valid visa applications. Did their Honours employ any principles of statutory interpretation ? Answer: The issue that the code was required to decide in this case was if a valid visa application has been made.According to the Regulation 2.10 of the Migration Regulations, it is required that a particular visa application has to be made "at the office of immigration in Australia". In this case, the visa application made by the applicant reads the GPO box by express post before the relevant deadline expired. However the department did not collect the visa application until the deadline for the same has been expired. Therefore, the court was required to decide if the GPO box of the department can be considered as the "office of immigration" or if it can be considered as a part of the office of immigration.At the same time, if GPO box cannot be considered as the office of immigration, it was required to be decided if the applicant has substantially complied with the requirement. In this way, the applicant had deposited the visa application at the GPO Box that has been specified by the Department of Minister for Immigration and Border Protection while migration regulationrequired that the visa application has to be made at the office of Immigration in Australia. In this regard, the reasons given by the Court were that the GPO box was leased by the Department of Immigration and Border Protection for receiving the visa applications and therefore it can be considered as a "place for transactions of business" or in the alternative, the GPO Box can be considered as "a place for business" for the department or a place where the business of the department is carried on.The department has leased the GPO Box for receiving written applications for the grant of visa. Arrangements have been put in place by the Department that the visa applications and shall be collected from the GPO Box and the same will be delivered that the Processing Center of the Department where the officers of the Department process all the visa applications. Although it has been mentioned on the website of the Department that the relevant visa applications can be made by other methods like facsimile, courier or these applications can also be made online, it needs to be noted that the applications can be made by posting the same to the GPO box that has been nominated by the department in this regard. As a result, the Court accepted the submission of the applicant that even if GPO box cannot be considered as a stand-alone office of the Department for the purpose of regulation 2.10,it needs to be considered as a part of the office of the Department of Immigration. As a result, it was stated by the court that the GPO box can be considered as an 'Office of Immigration' and therefore, it can be said that the application that has been received in the GPO box needs to be considered as an application that has been made at the office of Immigration. On the other hand, the court did not accept the submission of the Minister that satisfactory evidence was not present that can establish that GPO box has a stable physical existence like any other "place". In this regard the court considered the evidence given by the ACDC manager regarding the Express Post Service of Australia Post and how it receives, sorts and delivers the items. In case of certain specified routes, next business day delivery has been guaranteed by Australia Post in case of all the Express Post envelops that have been lodged correctly on a business day. In this regard, the manager of ACDC also gave evidence that the GPO box number 2399 in Adelaide has been leased by the Department of immigration from Australia Post. All the items arriving at the ACDC were scanned on their arrival and then these items were transferred to the relevant area and sorted so that they can be sent to their destinations, including the post office boxes. It was also stated that once an item has been placed in the post office box, it is not any more under the control of Australia Post. At the same time, an employee of a company named Converga gave evidence that they had a contract with the Department of Immigration and collected mail from ACDC every day and delivered it to the department. This evidence was considered as sufficient to rebut the contention of the Minister of Immigration that no sufficient evidence is present which can establish that the GPO box of the department has a stable physical presence like a 'place'. As a result, the court stated that the GPO box can be considered as a place which can be leased and where mail can be delivered physically and at the same time it can be collected from this place. In the same way, the court also accepted the summation of the applicant that the specification of the GPO box by the Department in the relevant booklet and its letter amounts to evidence that supports their main contention that the GPO box is at least a part of the office of the Department for receiving the applications. As a result, this submission was accepted by the court. By applying the principles of golden rule of statutory interpretation, the court stated that the doctrine of substantial compliance was not applicable in the case.The question is that of construction if an act that has failed to comply with the condition regarding the exercise of statutory power is invalid and therefore of no effect. In this regard the court stated that the language of regulation y2.10 provides no scope for substantial compliance doctrine. These were the reasons due to which Katzman, Griffiths and Wigney JJ arrived at their conclusion.

Why Marijuana Should Be Legal an Example by

Why Marijuana Should Be Legal Marijuana (Cannabis sativa) is hemp plant that is generally known by society as a harmful drug. Most of the parts of this plant, especially the leaves, stems and floral parts, may be dried, minced and smoked. Several street names have been used to pertain to this plant, including pot, weed and grass. The idea of marijuana use often connotes drug abuse because it contains constituents that are strong enough to alter the mind of the user (Hall 12). The active constituent of marijuana is known as delta-9-tetrahydrocannabinol and this chemical has caused a number of crimes and deaths among users (Hall 567). Hence since the 1970s, the use of marijuana has been prohibited and any individual found dealing or propagating the plant or its derivatives are put in jail for drug trafficking. This paper aims to discuss issues regarding marijuana and its positive contribution to human health and society. The information contained in this paper will provide a more holistic view of marijuana, stressi ng the point that this plant can be used in a medicinal way. Need essay sample on "Why Marijuana Should Be Legal" topic? We will write a custom essay sample specifically for you Proceed Marijuana has been historically employed as an herbal remedy for health disorders such as nausea and pain. This plant has also been reported to increase an individuals appetite. More than a century ago, attempts were made regarding the extraction of essential oils and other components of this plant for drug use. However, such actions were terminated due to the reports on the risks of using this herb. In the last few decades, interest in marijuana was revived for medical use. Biomedical research on marijuana showed that the plants were helpful in alleviating individuals experiencing nausea. In addition, research has also showed that the herb eased individuals suffering from symptoms of vomiting and experiencing extreme pain. Marijuana has also been determined to stimulate appetite (Mattes 188). To date, there are several forms of synthetic extracts derived from marijuana. One of these is the drug dronabinol, which has been medically used as a treatment drug in North America and the United Kingdom. Another synthetic drug, Sativex, is another marijuana extract that is prescribed for patients diagnosed with multiple sclerosis. Although the percentage of patients using Sativex have expressed relieve from the pain they experience from multiple sclerosis, it is also important to understand that a crucial point in the use of the drug depends on attaining the optimal dose that will convey the desired effect of relief from pain. Sativex is orally administered and the assimilation of the constituents of the drug must thus pass through the gastric lining and be circulated through the rest of the body before relief from pain is achieved (OConnell et al., 2007). By year 2000, there was a significant increase in the demand for marijuana in the medical field, wherein physicians prescribed its use to alleviate patients suffering from pain associated with cancer and other muscular disorders. The prescription and administration of marijuana for patients experiencing extreme conditions of pain and seizures was thus necessary because no other drug was observed to be as effective as marijuana. In these cases, the benefits of alleviating the condition of a patient far outweighed the psychomotor effects associated with smoking marijuana. It is thus imperative the marijuana use should be legalized because this plant can also provide significant benefit to the health of its user, as long as the user is educated of the proper use of this potent plant derivative. Physicians are thus advised to discuss the benefits and risks of marijuana in relation to the medical disorder of a patient, in order to prevent any misuse and abuse of marijuana. Retrospective medical research has previously shown that insufficient knowledge and understanding of marijuana and its potency, both among physicians and their corresponding patient, may result in more serious problems in terms of regulation of use of the plant (Kalant 518). Similar to drug users employing marijuana, the use of medicinal marijuana may also result in side effects such as dizziness and loss of motor control. Such side-effects are designated as far from serious hence medical research reports have generated a number of guidelines on the use of marijuana in the medical field. Firstly, the temporary administration of marijuana for the use of its active ingredient, cannabinoid, is generally safe to a patient. This guideline explains that the use of marijuana for a short term is very helpful, especially among cancer patients who tend to vomit and feel nauseated immediately after chemotherapy. In other cancer cases that involve surgery of a major part of the body, the patient suffers from extreme bouts of pain and only marijuana relieves the patient from the pain associated with such procedures. Earlier research on marijuana has shown that the long-term use of this plant may result in deleterious effects to the body of the user (OConnell 16). Alt hough caution has been suggested for chronic users of medicinal marijuana, it is still important that a detailed understanding of the uses and effects of marijuana is achieved by the user. Marijuana should thus be made legal because there are thousands of cases of cancer around the world and the pain and suffering of these patients should be given more attention and treatment. There may be cases wherein the cancer patients could not withstand any more pain that is associated with their condition that they decide to perform suicide for the simple reason of stopping the pain they are experiencing. Other cancer patients would even plead that they be put to sleep or in medical terms, euthanized, in order to escape their endless suffering in pain (Makumal 468). Given such conditions of patients who have been diagnosed and treated for serious medical disorders, it is thus helpful to administer marijuana to help these patients survive the pain that is associated with their medical condition. The oath of Hippocrates indicates that a physician should do no harm to the patient and in the case of the use of marijuana for medicinal use, the effect of marijuana helps a patient in his ordeal with his disease. The use of marijuana for pleasure and other recreational purposes will always be different from the medicinal use of marijuana hence marijuana for such purposes should still remain illegal. On the other hand, administration of marijuana for the relief and treatment of symptoms of patients positively diagnosed with cancer or other musculo-skeletal disorders are indeed accepted and legal. It should be understood that these two major diseases are not the only medical conditions that are associated with pain (Zuardi 421). The production of gall stones and kidney stones are also associated with extreme levels of pain and the patients suffering from such stones often reach the emergency room writhing in pain. The immediate treatment of pain symptoms in the emergency room includes a combination of anti-spasmodics, dilators and pain relievers. Most often the pain relieving drug administered is an analog of morphine and upon administration by intravenous injection, the pain experienced by the patient immediately subsides. It thus should be understood that morphine is also a plant extract that is employed by drug users and at the same time, legally accepted in the medical field. It is thus possible that the use of marijuana achieve the same level of use in the medical field one of these days. It is thus important to understand that marijuana, when used properly and with sufficient knowledge of its potency and side-effects, may be very helpful in the medical field. Given both the positive and negative effects of the use of marijuana, it thus shows that the benefits of marijuana far outweigh the negative effects of this plant. Should marijuana be legalized for medicinal purposes, a significant number of patients will benefit from such approval and may even lessen the chances of euthanasia. Works Cited Hall W, Degenhardt L and M Lynskey. The Health And Psychological Consequences Of Cannabis Use. Canberra (AU): Australian Publishing Service, 356 pages, 2001. Hall W and L Degenhardt. What Are The Policy Implications Of The Evidence On Cannabis And Psychosis? Canadian Journal of Psychiatry, 51(2006):566-74 Kalant H. Smoked Marijuana As Medicine: Not Much Future. Clinical Pharmacology and Therapy, 83(2008):517-9. Mattes RD, Engelman K, Shaw LM and MA Elsohly. Cannabinoids And Appetite Stimulation. Pharmacology and Biochemical Behaviors, 49(1994):187-95. Mukamal KJ, Maclure M, J Muller. Acute Ischemic Heart Disease: An Exploratory Prospective Study Of Marijuana Use And Mortality Following Acute Myocardial Infarction. American Heart Journal, 155(2008):465-70. OConnell TJ and CB Bou-Matar. Long Term Marijuana Users Seeking Medical Cannabis In California (20012007): Demographics, Social Characteristcis, Patterns Of Cannabis And Other Drug Use of 4117 Applicants. Harm Reduction Journal, 4(2007):16. Zuardi AW, Crippa JA and JE Hallak JE. Cannabidiol, A Cannabis sativa Constituent, As An Antipsychotic Drug. Brazil Journal of Medicine and Biological Research, 39(2006):421-429.

Five Views on Sanctification Essay Example

Five Views on Sanctification Paper All Christians in a process of their spiritual development realize the need of living a holy or sanctified life. However, there is no one uniform view on how sanctification can be achieved. â€Å"Five Views on Sanctification† comprises a gathering of studies of five major Protestant views on sanctification. Each author presents his own understanding of sanctification, and responds to the opinions of others. Melvin Dieter summarizes the Wesleyan View, Anthony Hoekema explains the Reformed view, Stanley Horton presents the Pentecostal view, McQuilkin presents the Keswick view, and John Walvoord explores the Augustinian-Dispensational view.In this book Protestant theologians address such topics as possibility of success in sanctification, the way to achieve it, crisis experience after a person’s conversion, as well as other issues connected with the concepts and processes of sanctification. The book is written in a counterpoints manner, which allows reader to examine stren gths and weaknesses of each view and make reasonable conclusions.The Wesleyan View derives its name from John Wesley, an English theologian and evangelist. Dieter summarizes that Wesley saw the final goal of sanctification as a renewal of â€Å"mens and womens hearts in (Gods) image† (Dieter 15). The achievement of this goal could be implemented on practice in a person’s physical existence. His understanding of connection to God was through love, which was the key factor in gaining Christian maturity and achieving sanctification. In his opinion, a person’s heart turns to God after acquiring â€Å"a faith that works by divine love in the crucible of everyday life† (Dieter 12).Wesleyan view strongly supports the idea of the original sin, and as a key factor in purification process on the way closer to God it points out â€Å"prevenient grace†, which is the initial step in the process of sanctification and â€Å"the beginning of the process by which God begins to lighten the darkness of the Fall for all men and women; it will bring those who faithfully receive it to saving grace, sanctifying grace, and grace for the life of love (Dieter 25). Wesley believed that the process of sanctification has no limits; there is no point where a Christian could stop his development. He also believed that regardless a person’s Christian maturity, there is always a possibility of committing a sin. As for the law, Wesley believed that it was enclosed in the Sermon on the Mount, saying that â€Å"the Ten Commandments are renewed in the Sermon on the Mount in their sanctifying purity and spirituality and†¦Ã¢â‚¬  (Dieter 26).Under the Reformed view sanctification can be achieved under three main conditions: experience of a growing union with Christ, sanctification by truth, sanctification by faith. The concept of sanctification according to the Reformed view is describe as â€Å"that gracious operation of the Holy Spirit, involving our responsible participation, by which He delivers us as justified sinners from the pollution of sin, renews our entire nature according to the image of God, and enables us to live lives that are pleasing to Him† (Hoekema 61). There are two outcomes of sanctification according to Hoekema: the proximate and final goals of sanctification. The final goal of sanctification is the glorification of God, and the proximate result is perfection, or likeness of Christ.Positional sanctification concept from the Pentecostal Perspective is similar to the Reformed view. This type of sanctification occurs at the moment of belief, involves the believer being set apart from the world to follow Christ, puts believer in perfect relationship with God, and sets Christians free to do Gods will. According to Horton, in order to achieve sanctification Christians demonstrate a complete obedience to the God’s will. Pentecostals reject the possibility for Christian to achieve a perfect sinless s tate, leaving space for an opportunity of a believer being weakened by sin. On of the most unique features of this view is baptism by Holy Spirit, which occurs after a Christian reached salvation and it empowers through the filling of the Spirit (Horton 130).According to the Keswick view, Christian life should be based on the forcing progress and victory, such as overcoming temptation, growth in obedience, improvement of self-control, resulting in the increased joy. The followers of the Keswick movement were represented by theologians with different persuasions and beliefs, and therefore the Keswick view does not have a well-defined concept of sanctification. However, McQuilkin summarizes sanctification as a setting apart for service to God. Those who achieve sanctification receive holiness and separate from sin. McQuilkin points out three main kinds of sanctification: positional, experiential, and permanent. The first is realized after a Christian’s conversion and results in justification in front of God. Experiential sanctification can be compared to the progressive sanctification of the Reformed view, and the author describes it as the outworking of ones official position in daily life† (McQuilkin 153). Transformation to the new life and the achievement of the likeness of Christ of the believer marks the occurrence of permanent sanctification, which results in a departure of a person from sin. McQuilkin summarizes Keswick view as a balanced opinion on different Biblical ideas of sanctification appeared through the development of the Christian culture.The dispensational view is researched by John Walvoord, who emphasizes one factor generating differences in concepts of sanctification. He believes this factor to be the rate of a person’s transformation after achieving sanctification. The other views argue whether a person completely changes or some aspects from the previous experience still remain. Walvoord concludes this difference in the presence of â€Å"sin nature.† He defines â€Å"sin nature† as â€Å"The concept of a sin nature can probably best be summarized as a complex of human attributes that demonstrate a desire and predisposition to sin† (Walvoord 206). Dispensational point of view states that choices made in people’s life shorten or extend the way to sanctification, which eventually be achieved and a sanctified Christian will reflect Christ’s glory and perfection. Complete God’s perfection cannot be achieved through the sanctification process though; rather it gives an increasing assurance of a believer’s salvation through Holy Spirit. The result of this process is that a mighty work for God can be accomplished† (Walvoord 222).

History of Hong Kongs Martial Arts Action Films Essays

History of Hong Kongs Martial Arts Action Films Essays History of Hong Kongs Martial Arts Action Films Paper History of Hong Kongs Martial Arts Action Films Paper Films from Hong Kong consist of many different genres however they are best known for their martial arts action films. The history of this genre is rocky with much confrontation growing into what is now so wildly accepted that Hollywood has grown a large appetite for Kung Fu action films. Starting back in 1924 in Shanghai, Tan Sri Runme Shaw began a film company known as Unique Film Productions where they produced many silent films. Silent films being both the first movies presented in Malaya and the most practical for they could be understood by many dialect groups in Singapore at that time, making these silent films an instant success with the masses (Shaw. com). With hopes of expanding the market, Shaw decided to move his business to Hong Kong to produce quality Chinese movies in 1959. This Shaw organization quickly gained the name Shaw Brothers as they began to dominate the film industry in Hong Kong. Similar to Hollywood at that time, the Shaw Brothers ran the studio on what is known as the star system and mass production. Top Chinese investors were eager to pour money into the company allowing the brothers to develop extensive studio facilities for post production including a colour laboratory to ensure consistent quality control (shaw. com). There was no match to the Shaw brothers flourishing business, quickly becoming the largest privately owned studio in the world. Until the Shaw Brothers a typical Hong Kong budget was around $800 HK dollars or less, while the Shaws films were extreme with budgets up to $50,000. By the 1970s their studios established itself as the best known and most successful movie producer in Hong Kong, producing over 40 films a year the output terms even rivaled with major Hollywood Studios. Raymond Chow, a top executive with Shaw Brothers decided he wished to explore his own options and left Shaw Studios and with Leonard Ho formed the company Golden Harvest Studios. Golden Harvest took chances on independent producers and crew. Chow knew it would take something really big to make the film world take notice and he was willing to try out new talent for a change (page 165). Golden Harvest studios didnt have to wait that long for success, in 1971 an already popular US Born Chinese cult figure was causing a buzz in the TV series circuit. Chow picked up on him quickly. This man was quickly signed to Golden Harvest which later introduced us to him as Little Dragon, or better known today as Bruce Lee. This was the break Golden Harvest needed, not to mention the action film genre. Bruce Lees first movie The Big Boss showed China a different type of hero, harder, faster, a more exciting kind of martial arts fighting (Yang, 145). At this time all other martial arts action films (which would have been mainly produced by the Shaw Brothers) were stiff combat of swordsmen films. The formula for these action flicks were growing old on the audiences and Lees films appeared to be excitingly different. The Big Boss was reflective of chinas street dealings. Bruce as the hero was not of the stereotypical martial arts hero, which would be a noble, stoic man in search for honourable revenge, Lees character was a street fighter, a juvenile delinquent who was a character the audience could relate to even with his deadly skillzzzzz. This breakthrough performance took Golden Harvest from an independent company to a contender against the infamous Shaw Brothers. Bruce lee had turned the Hong Kong movie Industry into Havoc, every independent film company searched for a Bruce Lee equivalent. The Shaw Brothers were almost a monopoly with the biggest actors, biggest directors, not to mention spending the most money on each film. But with Bruce Lee on the scene the giant had stumbled when they had lost Lee to Golden Harvest. His films had set the standard that everyone else wanted to follow in Kung Fu films. Jackie Chan, a fan and coworker to Bruce Lee in his early days believed Bruces movies are like seeds that never had the chance to sprout (Yang page 99). Lees last film Enter the Dragon was the first co-production between American and Hong Kong film studios. The film proved to be an international Hit, famous for its stunning martial art action sequences. When Lee tragically passed away at the age of 32 on July 20th, 1973 the Hong Kong action cinema was faced with a staleness that grew overwhelming. Bruce Lee died, People were not watching action films anymore, and they were turning to melodramas, romances, comedies, anything that did not appear to be a mockery of Bruce Lees genius. His death not only hurt Golden Harvest but the martial arts action industry as a whole. With Martial arts movies being less popular this meant most people in this field were out of work, especially stuntmen such as the now famous Jackie Chan. These stuntmen almost all shared a similar background in Chinese Opera, which is much different than Westernized Opera that we may be used too. It was here they would learn how to sing, fight and perform acrobatics. Many had no other qualifications for jobs besides stunts in action films, and work was becoming extremely scarce. With the major kung fu studios trying to find a replacement for Bruce Lee, everyone was forgetting the option of reinventing the martial arts movie. Jackie Chan wanted desperately to bring humor and humanity to a genre that seemed to have lost its sense of both (Yang pg 220). With several failed attempts Chan was giving the opportunity to have more creative freedom with the movie Half a Loaf of Kung Fu, which was the first real attempt of a martial arts parody movie. Chans producer who thought it was a flop put it in the vault with hopes never to release it. Jackie Chan was giving another chance, this time he incorporated a new style of Kung fu which he had invented called Cats Claw kung fu, involving him leaping around making meowing noises. Although not a real kung fu style, the acrobatics and tumbling that were incorporated looked amazing on camera, the fight was considered to be just as exciting as Bruce Lees battles yet completely unique in look, feel and tone (Yang pg 221). When Seasonal Films (an off branch that had started from Shaw Brother Films) had finished the production, they realized that the finished film was different from any kung fu movie ever made. The film was Snake in Eagles Shadow which turned out to be a blockbuster hit, during its time it had become the biggest film in the history of Hong Kong, bigger than any of Bruce Lees films. His next film proved himself not to be a fluke; Drunken Master had been an even bigger hit than Shake in Eagles Shadow. In Drunken Master his team of stuntmen had created a whole new set of kung fu styles, called Eight Drunken Gods martial arts, and based on the drunken style kung fu that Wong Fei Hung was supposed to have practiced as his secret weapon. With these martial arts techniques they added wild acrobatics, street brawling, slapstick antics, comic mime, and even real drama (Yang pg 222). Actors such as Jackie Chan were not getting remotely comparable wages to Hollywood. Even after Chans success he was still receiving according to his strict contract $3,000(HK currency) when he was being offered 2. 7 Million dollars to sign with the now international production company Golden Harvest. Due to the Shaw Brothers control over the entertainment industry, there was the creation of Triads a group of Hong Kong gangsters who have been a part of the Hong Kong performing arts since the turn of the Century. Since many early film stars come from the opera, there was always a tie between the triads and the movies. The biggest fault can be laid at the feet of the Shaw Brothers, which basically controlled the movie industry until the rise of Golden Harvest. Shaw Brothers with their domination were able to pay slave like wages to its employees, even the major stars of China, got almost nothing to compensate. To survive, several actors and stuntmen turned to the triads, acting as small time muscle men to get money they werent getting as actors (Yang, 184). Jackie Chan found himself to be one of the many actors who were threatened by this mob into accepting an unacceptable contract with his past employer who was jealous of Chans success. These situations caused much of the Hong Kong talent to move to Hollywood where they would receive less threats, more money and world wide recognition. Hong Kong has been the second largest exporter of movies to North America, Europe and Pacific Rim countries in recent years with more than 200 films mostly action genre being churned out by a place with a population less than the size of New York City (alkdfjalkdjflaksjdf). With major Hong Kong talent moving to the United States, Chinas ticket sales have dropped from 45 million which once stood in 1989, down to 25 million as of last year, a downward trend which has been said to show no sign of slowing. Directors such as John Woo and Woo Ping who had made themselves famous while working in China, have become Hollywoods secret choreography and action scene weapons. In 1978, Woo Ping changed the direction of Kung Fu films in Hong Kong when he directed Jackie Chans Snake in the Eagles Shadow followed by Drunken Master films that are said to have saved Martial Arts action films. While John Woo left Hong Kong for Hollywood around seven years ago believing the industry slump is a result of hand over fears. John Woo is known now internationally for his stunning choreography in action scenes. Now a days not only the talent is expanding internationally but so is Studios such as Golden Harvest group, the studio that launched the careers of Bruce Lee, Jackie Chan and John Woo and began the Kung Fu style of the 1970s cinema is now leaving Hong Kong. They are in the process of finding a new site that may take it outside of Hong Kong. The Government of China has been trying to prevent the deterioration of this industry by grants to local film industry, up to 100 million Hong Kong dollars. What once was the worlds third largest film producer, behind the United States and India has now been cut to one third of its previous level because of the Asian Financial crisis. With the decline in quality films thanks to the departure of Hong Kong film makers and stars you have to wonder if China will be able to reestablish itself again in such a money absorbed industry.

Art Assignment Example | Topics and Well Written Essays - 1250 words

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Ass 3 - Essay Example It cost the firm $180,500 to create the ad. A Mexican Company, Avocado also runs its commercials during Super Bowl events. Last year, the firm advertised a warm-weather fruit during the middle of winter. In a press release, the firm reported that it sold more than 70 million avocados in the United States. Avocado Mexico spends about $70,000 to create ads (OReilly & Lutz, 2015). McDonalds’s that has recently undergone a huge marketing refresh bids to turn around its sales. The firm has created a one-minute spot in order to promote its new ‘Pay with Loving Promotion.’ It cost the firm $130,000 to create the ad. The company would be selecting participants for the ‘Pay with Loving’ at some of its stores. The firm aims at increasing its sales. To that effect, during the Super Bowl match pitting Seahawks and New England Patriots an estimated 110 million people watched the game (LeBeau, 2015). Therefore, the advertisers expected their products to be known to the more than 100 million people who were watching the match. An increase in product awareness may result in increased sales. However, the Super Bowl ads are only limited to American broadcasts. All the three firms: Avocado Mexico, Coca-Cola, and McDonald’s created 60-second. The cost of creating a 30-minute advert is about $37,500 in Super Bowl and $4.5 million in Super Bowl XLIX. It implies that the cost of a one-minute commercial is between $76,000 and $9 million in Super Bowl and Super Bowl XLIX, respectively. Coca-Cola used $740,000, Macdonald’s $240,000, and Avocado Mexico $100,000 (OReilly & Lutz, 2015). Considering the huge crowds that follow Super Bowl, most firms expect the huge viewership to translate into sales due to expanded customer base. In 2015, the game’s viewership was at a record 114.4 million. The companies expect to recoup their costs from the resulting revenue. However, the

Research Artical Critical Review Assignment Example | Topics and Well Written Essays - 500 words

Research Artical Critical Review - Assignment Example The article is very informative as it breaks down to the gender that mostly affected, hence indicating the then sport that had numerous casualties. He deemed this would help the athletes practice safely without any endangering themselves. Since article helps maximize the health protection of the athletes and facilitate in reduction of the costs involved in managing injuries as well as illnesses. The study also aimed at ascertaining chances of an illness or an injury occurring repeatedly throughout the games (Engretsen et al 2013). To achieve this, the author utilized both qualitative and quantitative as it involved the assembly of illness and injuries surveillance system for multisport events for the study (Engretsen et al 2013). This involved collection of data from the polyclinics and the national Olympic campaigns as stated earlier and conducting comparisons. Based on the article’s arguments, Engretsen et al (2013) information they have relayed is extremely critical in aiding international Olympic committee tasked with encouraging and supporting the health of the athletes. I like the manner in which authors has taken time to conduct a study on the health of the athletes. It is factual to state if their health is affected, then the Olympic Games would be grievously affected (Engretsen et al 2013). Authors have also evaluated lasting as well as short effects and pinpointed areas of concern such as the geographical conditions that could greviously affect athletes. This confirms authors’ focus and straight-forwardness evident by the way, they uphold heightened confidentiality, which is an indispensable ethic (Engretsen et al 2013). Conversely, authors’ reliance was only on two sources to conduct the study poses a heightened likelihood of erring besides missing some aspects. Authors’ could employ a third and fourth body for comparisons and better judgments when making a conclusion (Engretsen

Retail Services Marketing Of Uniqlo In Hong Kong Marketing Essay

Retail Services Marketing Of Uniqlo In Hong Kong Marketing Essay Chapter 1. Introduction Many businesses exist and flourish because they are successful in satisfying a need in the market. These needs are determined by the consumers who are considered an important component of any business endeavour. The primary reason for a business existence is to continue identifying consumer needs and then come up with tangible responses to address these needs. This requirement makes business companies spend a considerable amount of effort and intellect in analysing the behaviour of the consumers in order to effectively formulate appropriate marketing strategies that would assist the firm in effective production and delivery. Smart, D. T., Martin, C. L. (1992) argued that the study of consumers makes companies and organisations recognise and internalise consumer issues that would help strengthen their marketing strategies. In this paper several issues are discussed pertaining to fashion and clothing products and services offered by UNIQLO in Hong Kong. UNIQLO Co., Ltd. was originated in Japan. The companys business line is about clothing and fashion. But basically, the company is one of the leading clothing and fashion business in Japan that design, manufacture and retail casual wears. Initially, UNIQLO Co., Ltd. was only a division of Fast Retailing Co., Ltd. but by November 1, 2005, UNIQLO Co., Ltd. come into the picture through corporate restructuring and currently existing as a 100% consolidated subsidiary of Fast Retailing. UNIQLO was now listed at the Tokyo Stock Exchange. In Japan, UNIQLO is the leading clothing retail chain in terms of both sales and profits. And as of 2010, the company are also operating in Hong Kong, China, United Kingdom, South Korea, France, Singapore and United States. UNIQLO formed the idea of blending of unique and clothing as an symbol of originality and uniqueness of the apparel industry in Japan. UNIQLO offers fashionable and high quality clothing at reasonable prices, and was seized as an opportunity to establish a brand position domestically and internationally, combining all the facets of the business from product design to final sales and the operation of the 790 stores around the globe. Primarily offing for a highly brand conscious consumer group, UNIQLO envisions itself as a leading global casual wear company targeting high sales and profitability growth. For UNIQLO, such aim could materialise based on the established strategies such as low cost management, cheapest manufacture and marketing schedules and prioritising customer requirements. Nowadays, UNIQLO is described as the apparel giant Gap, Inc.s counterpart based on the 4, 000% share price increase, making UNIQLO as Japans third largest clothing retailer. However, it is not always victory for UNIQLO; the subsidiary also has its own share of downturns especially on its international expansion. For instance, expansion programmes in the United Kingdom (UK) saw a tumultuous stumble in profits, forcing Fast Retailing to shut down 16 of the 21 UNIQLO stores opened, because of competition. Most recently, three UNIQLO stores in New Jersey were also closed because of economic slumps. Despite these facts, UNIQLO maintains the spirit and still believed that the brand has only but way forward. How UNIQLO will going to do such is central to this paper, focusing on the companys strategic management. External, industry and competitor analysis as well as the internal environment will be addressed. In fashion and clothing business in Hong Kong, the products and services offered by retailers that have strong brands are flourishing because they are easier to remember or they are already popular and are known for the quality. Companies like UNIQLO, HM, and Giordano are giving their best to build their brand name or brand identities because it helps consumers easily identify the product as well as acquire a rich set of symbols and meanings embodied by products. For successfully developed and managed brand names, the connections that patrons make with the brand name creates value, or brand equity, that can be a highly valued asset to the firm that develops the brand (Meyers-Levy, Louie, Curren, 1994). Chapter 2. Literature Review Environmental Analysis (PESTEL) Political Analysis In the context of UNOQLO, political factors have direct effect on business conducts and operations. Decisions made by the affects the decision-making of retailers and could come in the form of policy or legislation. In Hong Kong, the one country, two systems is the prevalent governance philosophy which endows the special administrative region with a high degree of autonomy and its capitalist economic system. Within a capitalistic and free market-oriented economy, retail companies make the majority of microeconomic decisions but they have to conform to specific agreements. Mainland and HK Closer Partnership Economic Arrangement (CEPA) and the US-China Textile Memorandum of Understanding are two examples of this. The former provides UNIQLO with a tariff-free treatment, stating that products which have no existing CEPA rules of origin will enjoy tariff-free treatment upon applications by local manufacturers. The latter could provide UNIQLO with an opportunity for an annual growth of 8-17% in 21 categories of Chinese textiles and clothing exports to the US. Labor and customary regulations as well as code of conducts are also complied into including China Social Compliance 9000 and US and EU quotas (RSCA 2006; Doshi 2006). Economic Analysis Domestically and globally, businesses are also being affected by economic factors whereby a strong economy indicates positive results and weak economy signifies the opposite, affecting both businesses and consumers. Hong Kongs gross domestic product is estimated at US$206.7bn with the service sector that contributes 90% of the total GDP. The region is also named as the worlds eleventh largest trading entity. Almost 50% of the total population is employed full-time and the unemployment rate has a continuous average decline by 4.1%, making disposition of income a possibility, a lower cost of living that is (Monthly Digest 2008). Spending is generally devoted for food, housing, healthcare, transportation, amusement, services and apparel. People nowadays are very particular with investing in quality clothing thereby resume spending with premium apparel finds (Doshi 2006). Realising this, the price and quality characteristics of UNIQLO has a strategic fit; UNIQLO makes people look fashionable and confident in world-class clothes at a reasonable price through the company-wide integration of the Specialty Store Retailer of Private Label Apparel (SPA) model, a low-cost but effective operation model. Social Analysis Demography or the population characteristics may determine buying patterns and that understanding demographic changes within a particular region or place facilitates determining whether products and services would appeal to customers as well as the number of potential customers (Barney and Hesterly 2006, p. 35). Hong Kong has a total of 6, 985, 300 population based on 2008 estimate and is continuously growing due to immigrant influx from Mainland. According to Doshi, people in HK and elsewhere have a growing interest in private labels. Consumers aspired for having private levels on everyday garments. Casual wear from HK which is known for good design and quality has a positive image on global consumers. Nevertheless, international brands are concentrated in high-end consumers while domestic brands are for low-end consumers (Doshi, 2006). In taking advantage of the wealth of the demography, UNIQLO makes effort on providing high-quality merchandise and generating value s to the society by taxes. Further, UNIQLO is a company that is committed in creating positive reputation as manifested in its vision and mission, styles of management, ways of doing business and requirements to employees. Technological Analysis Technological innovations are a priority for the apparel retailing industry but it will remain as labor intensive as it is today. Boosting the industrys productivity, increased in automation has been the recent trend but it is limited on specific functions, to which mostly require human intervention such as sewing and making patterns. Although there are computerised sewing machines that increase the productivity and reduce training time. Further, the uses of computer system software intended for the industry will be on making rough sketches, printing detailed designs and storing of information for easy retrieval. The customer orientation of UNIQLO was basically construed from its website in which customers can give feedbacks by email and discussion board. Hong Kong Productivity Council made a report disclosing that the apparel industry could make sense of information technology (IT) if utilise for order processing, costing analysis, order tracking, material ma nagement, reporting and connectivity (2004). Legal As with any other business industry of the world, there are rules and regulations that restrict or support the facilitation of the business in the clothing and fashion market in the areas where UNIQLO operates. Environmental There are currently no major environmental issues faced by the UNIQLO in Hong Kong, except for the ever-present textile and silk production issue which catch environmentalists attention die to the fact that some of its raw materials and from the skin of rare animals. Industry Analysis (Porters Five Forces) Threat of Entry Barney Hesterly (2006, p. 43) point out that new entrants are the firms which have either recently begun operations or those that threaten to begin operations within an industry soon. Notably, the apparel industry is a buyer-driven industry where producers are considering buyers decision-making especially when brand names enter the picture. These buyer-centric industries have low barriers to entry mainly because of intense competition. Utilising brands as a market power source; however, this is a challenge for every clothing company. In the clothing business, mass customisation has seen to be the most effective strategy. Putting strategises into action remains to be in resilience today (Culpan 2002). Therefore, the focus must be on minimising the costs without sacrificing quality and to do this, managerial know how is a must in order to understand interactions with suppliers and consumers, to facilitate creativity and innovation and to maintain mobility in adapting to new market demands (Kincade, Regan and Gibson 2007). Building brand awareness and consumer loyalty is a costly endeavor since it involves advertising needed not only to promote the brand but also on sustaining awareness and loyalty. Strengthening brand names also requires that there are quick response programs to increase revenues and manage risks. One of UNIQLOs major resources is its brand name, which is now synonymous with comfortable, high quality and cheap clothing merchandises. Although brand awareness outside the home country is a challenge, it is of intangible value to UNIQLO as a business asset. Brands are valuable and rare and reputable brands are acquired through the impressions one has of the company, and its products or services. Since a brand name is built overtime it becomes costly to imitate thereby providing a sustainable competitive advantage in the apparel industry (Groucutt, Lydley and Forsyth 2004, p. 285). Threat of Rivalry Either in home or host countries, apparels, accessories and merchandise will always have a competitor which usually fluctuates in size. The modern market trends for the apparel industry are globalisation and intensified competition, increasing price and lower profit margin pressures, small quantity with high complexity orders, shorter lead times, multiple location operation, changing customer requirements and liberalisation on textile and clothing quota that creates new market dynamics. Being responsive to these market trends shifts the focus of the apparel industry for more extensive product development and improvements at the least possible cost. Such condition forces companies to divert on product differentiation because of high switching cost. In an industry where products are deemed to be equal, the key sources of differentiation are brand image, reputation and prior existence (Byoungho 2004b). For UNIQLO, the products themselves are an important source of com petitive edge. UNIQLO strives at developing products of high quality, in various collections to enable the company to reach the highest possible number of customers. As such, the rivals would be endangered when it comes to introducing innovative products. UNIQLO is positioned in the fashion capitals of the world for the purpose of taking advantage of the new information about fashion trends. UNIQLOs ability to quickly adapt to trends and new markets has helped them develop product differentiation, something that is key to the companys success in the apparel industry. According to Tokle (1990), product differentiation is what separates the top competitors from the rest, but it something that is not costly to imitate. This is why their product differentiation is only a temporary competitive advantage. Competitive advantage could be achieved once the organisation learns to manage its capabilities that the end consumers could appreciate and competitors would find difficulties imitating (Porter 1985; Roney 2004). Threat of Substitutes Casual wear is very particular with loose-fit, comfortable and relaxed fit. Athletic or active wear was perceived to be the closest substitute to casual wear as manifested by the booming athletic wear industry. Typically worn as casual fashion clothing, active attires could provide deterrence in the industry. Moreover, the blurring demarcation on the casual clothing family could be also seen as an opportunity for substitutes. Specialised stores offer semi-casual, smart casual and business casual lines. Semi-casual clothes are less presentational than informal but are not as loose as casual dresses. Smart casual purports conservative looks but with harmony on colors, fabrics, shoes and accessories. Business casual, on the other hand, varies in definition but the common element is the collar. Realising this, the bottomline now is the price. Moreover, based on the SPA business model, all the necessary functions at UNIQLO falls under a single umbrella especially th e inbound logistics and the production. UNIQLO is an example of a cut-make-trim company in which in which the company purchase the fabric and retain ownership of the raw materials and work-in-process, and so making it hard for rivals to imitate or produce substitutes for UNQILO brands. Threat of Suppliers The prices and availability of commonly used fabrics such as cotton, blends, synthetics and wools might fluctuate significantly due to its dependence on demand, crop yields, weather, supply conditions, transportation costs, government regulations and economic condition among others (Byoungho 2004a). Quota is the major factor that affects the demand and supply of textile and fabrics. Even though the sale of raw materials is standardised, independent contractors, raw material suppliers, importers and apparel manufacturing firms could not isolate themselves from such scenario because of the prospective unsteadiness in the supply chain (Chetty 1999). As well, because of forward vertical integration, coupled with the low barrier to entry, suppliers could easily become rivals. In becoming threat of entry, suppliers could be also become a competitor to already established apparel manufacturers. In addition, contractors is also one of the threats when the demand of the l abor increases, it will cause labor costs price inflation. Laszlo (2008) stress that there are five main parts of the apparel value chain including raw material supply, provision of components; production networks; export channels and marketing networks at the retail level. Through the process, UNIQLO has an ownership on production and thereby a complete control on the supplies procurement. UNIQLO insources its production and handles the majority of the operational details. Sourcing is a go-to in the apparel industry but it is not rare although it can add value to UNIQLO. Threat of Buyers Reaching more and diverse consuming group, the apparel industry is both a stable and unstable industry. Stable because quality price and quality products are the main element and unstable because there are many factors that affect both price and quality. In the point of consumption, for instance, there are middle men such as the retail stores that offer an array of brands. In purchasing manufactured apparel, retail stores could have influence on making significant requirements and demands on their purchase, affecting prices. Though quality is inherent, prices would not be reasonable at all, and alternative clothing is readily available. This explains why apparel manufacturing companies are setting up their own stand along stores which will cater to their own produce. Important is that apparel stores must not fall dependent on s specific class of customer. Buyers are increasingly appearing to prefer above standard apparel with a much lower cost, making apparel less d ifferentiated. When selling directly to consumers, buyers would incur a significant portion of their dispensable cash. Same goes with retail store, they purchase apparel at the least possible final cost, but adds up to prices of apparel. UNIQLO is involve in selling to the customers through specialty store marketing, with a minimalist strategy of pile em high, sell em cheap concept that is. In addition, the unbranded fashion or the no-logo concept was perceived to be the main reasons for peoples warm attention (Williamson 2007; Parrish, Cassill and Oxenham 2006). Competitors Analysis Local Competitor: Giordano According to companys website, Giordano was established in 1981 as one of the most well-known and established apparel retailers in the Asia Pacific region. The company employs 11,000 staff with over 1,700 shops operating in 30 territories worldwide. The companys vision aimed to be the best and the biggest world brand in apparel retailing with a remarkable mission i.e. To make people feel good look great. From the companys website, they are stating that Giordano is committed to being a successful and responsible corporate citizen. Meaning, they are committed not only to delivering quality products and service to their customers and strong and sustained financial performance to their shareholders, but that are also committed in creating a positive impact in the communities where they do business. The current CEO since 1996 is Peter Lau, a Canadian Chinese. Basically, Giordano is based in Bermuda and trades on the Hong Kong Stock Exchange as 709.HK. Giordano concentrates in creating and delivering economic quality clothes such as Long Sleeve Shirts, T-Shirts, and denim jeans. On the other hand, Giordano Ladies, a sub-brand was only established in 1996. It has been instrumental to upgrading the unisex brand from a budget image to a more fashion oriented apparel retailer similar to The Gap. International Competitor: HM It is now a widely held view that the world economy has entered a much more complex phase where individual national economies have become inextricably linked. In this new world economy, resources and markets have ceased to have the indelible national identity of the past (Jones, 2002). Restricted resources and markets that were once legally isolated have become much more accessible to enterprises that have acquired a global strategic vision. To the more visionary global enterprises, the world is but a borderless environment with homogeneous consumers who have developed an unforgiving taste for the most sophisticated and high-quality products. In response to the needs of these global consumers, the enterprises have developed global products. How such homogenised consumers are served, however, is a question of the strategic orientation of the enterprises and their ability to exploit the ever-evolving global economic environment (Jones, 2002). With this regard, HM, a company in Sweden e ngaged in clothing and a leader in fashion business shows significant impact to their consumers in accordance to their brand and branding strategies. HM is considered as one of the worlds favourite and preferred designer of apparels and clothing for man and women. In addition, HM is also known not only for their fashion cosmetic but because of the quality of the clothes designed durability and the funkiness of its clothes. Through the online stores, HM provides the US, UK and European Market exclusive clothing designs. The main goal of this company is to provide innovative designs of apparels and clothes for different types of people in different countries all over the world. The company has been known because of its strategy of providing clothing designs exclusively for each countrys preferences and needs. HM is considered as one of the worlds favourite and preferred designer of apparels and clothing for man and women. In addition, HM is also known not only for their fashion but because of the quality of the clothes designed durability and the funkiness of its clothes (HM, 2009). The HM mission, Fashion and Quality at its best price. In addition, their handbags, shoes and accessories are also creating big sales and positive reactions from consumers. Through the online stores, HM provides the US, UK European Market and Asian Market exclusive clothing and even handbag designs. HM also offers perfumes and watches. The main aim of this company is to provide fast fashion goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others) in different countries all over the world (HM, 2009). The company has been known because of its strategy of providing fashion designs exclusively for each countrys preferences and needs which was positively accepted and loved by consumers. CPM Matrix Table 1. CPM Matrix UNIQLO Giordano HM Critical Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Advertising 0.20 4 0.80 5 1.00 4 0.80 Product Quality 0.15 4 0.60 4 0.60 4 0.60 Price Competitiveness 0.10 4 0.40 3 0.30 4 0.40 Management 0.10 4 0.40 3 0.30 4 0.40 Financial Position 0.15 4 0.60 3 0.45 3 0.45 Customer Loyalty 0.10 4 0.40 3 0.30 3 0.30 Global Expansion 0.15 3 0.45 4 0.60 4 0.60 Market Share 0.05 3 0.15 3 0.15 3 0.15 Total 1.00 3.80 3.70 3.70 With regards to the discussion of the local and international competitors of UNIQLO, the CPM matrix describes the edge of UNIQLO over Giordano and HM. As seen in the critical success factor, UNIQLO dominates the Product Quality, Price Competitiveness, Management, Financial Position and Customer Loyalty. Despite of this, it seems that UNIQLO was lacking in advertising which was dominated by Giordano. In addition, UNIQLO also needs to consider their efforts in global expansion and market share in order to become successful in Hong Kong. Extended Marketing Mix 8Ps of Services Marketing Furthermore, since the UNIQLO as a brand concept be similar to or is associated with service stipulation, the 8Ps method adopted for service marketing may be competently espoused for its advertising. The 8Ps are: Product This refers to the stuff or services to be offered by the company. In the case of UNIQLO, their products and services are mostly related to clothing and fashion, thus the need for constant review should be bear in mind in order to meet the changing customer expectations. Place In UNIQLO, the place in which this product was manufactured and distributed was somewhat accessible to both suppliers and customers. Actually, UNIQLO are considering the issue regarding product availabily at the most convenient places for the target market, i.e., current and prospective clients. Price In terms of price, UNIQLO produce were priced competitively. Promotion UNIQLOs most effective ways to communicate to the various target groups to stimulate greater awareness, interest and patronage are somewhat good but not exceptional. UNIQLO are now using TV advertisement, Internet marketing, and billboard advertising. Physical Evidence In terms of presentation, UNIQLOs products are exceptional. In addition to these, the services offered by the company were also outstanding. As seen in their shops UNIQLO are known with their well-dressed staff/consultants, logos on office doors/ business cetres, letter heads, brochures, complimentary cards, consultancy reports, etc. Process With regrds to the process, the business of UNIQLO are well management in which makes their business system flawless and customer complaints are easily handled. People When it comes to people, UNIQLO chooses the best suitable person needed by the company. This means that UNIQLO expertly indentify the capabilities of a person that will reflect the value of UNIQLO products and services. Promise UNIQLO with their consultants are delivering their promises. In terms of quality of products and services, UNIQLO are giving it to their customers at utmost quality. Public Relations UNIQLO stakeholders carefully identify the various publics that can impact on UNIQLO to which PR communications can be directed. Such publics include individual consultants, clients, big practices, small practices, other related professional associations, relevant agencies of the United Nations, financial institutions, etc. Developing the Concept of Servicescape and Blueprinting Servicescape- Servicescape is a concept that was developed by Booms and Bitner to emphasize the impact of the physical environment in which a service process takes place. If you were to try to describe the differences a customer encountered when entering a branch of say like McDonalds compared with a small family restaurant, the concept of servicescapes may prove useful. Booms and Bitner defined a servicescape as the environment in which the service is assembled and in which the seller and customer interact, combined with tangible commodities that facilitate performance or communication of the service (Booms and Bitner, 1981, p. 36). Servicescape may be likened to landscape. It includes facilities exterior (landscape, exterior design, signage, parking, surrounding environment) and facilities interior (interior design decor, equipment, signage, layout, air quality, temperature and ambiance). Servicescape along with other tangibles like business cards, stationary, billing statements, reports, employee dress, uniforms, brochures, web pages and virtual servicescape forms the Physical Evidence in marketing of services. Servicescape is not defined as above. The definition above is the definition for physical evidence. Physical evidence consist of servicescape combined with the tangible elements, so servicescape is a part of physical evidence. Blueprinting Service blueprinting was initially introduced as a process control technique for services that offered several advantages: it was more precise than verbal definitions; it could help solve problems preemptively; and it was able to identify failure points in a service operation.24 Just as firms have evolved to become more customer-focused, so has service blueprinting. One early adaptation was the clarification of service blueprinting as a process for plotting the customer process against organizational structure.25 Service blueprinting was further developed to distinguish between onstage and backstage activities. These key components still form the basis of the technique and its most important feature, that of illuminating the customers role in the service process. 26 In addition, it provides an overview so that employees and internal units can relate what they do to the entire, integrated service system. Blueprints also help to reinforce a customer-orientation among employees as well as clarify interfaces across departmental lines. Chapter 3. Research Methodology The aim of the study is to once again, seek the various sides of economic impact in London after winning the title to be the host of the 2012 summer Olympics. It is a big challenge for the hosting country to facilitate a mega event and the industry that is in the center of the issue is the tourism. The continuous development of an industry is possible if there are factors that can affect its growth. In the existence of the Olympic event in London, there should be an appropriate investigation that might lead in determining the economic impact of Summer Olympics. Along with the complexities defined in the countries of UK, London remains the center of attention because of the opportunity in hosting the prestigious Olympic Games. After the years of 1908 and 1948 in hosting the previous Olympics, London finally acquired the honor in hosting the mega event. Obviously, years can be evidence the world is changing and with that, London must be prepared on the various effects resulting to the Olympic Games. With the help of the appropriate method, the study can gain the chance in meeting the objectives and goals. Research Methods to be Used Since the study is concern regarding the empirical ground and current situations of Londons preparedness in the upcoming Olympics, the proposed primary method is through the use of surveys and interview. There are many types of primary research available based on the purpose of the researcher/s. The design of the method can create the accurate result and overview on the concern of the study. It is expected that survey methods are more efficient in terms of gathering the primary data therefore; it is utilized in the study. Through the form of questioning the people or groups, the study can gain the limited amount of information which is also useful in understanding the subjects point-of-views. On the other hand, the use of interview helps the research in providing the ideas of a small group similar to gathering their opinions. After the essential data had been collected, the information was analyzed and organized according to a comprehensive fashion. Subjects The survey data was taken in the participation of 200 district residents who are deemed to be affected by the Olympic event. The responses of the participants are gathered and then, analyzed based on the five-point Likert scale. On the second phase of the method, an interview was conducted in among the five respondents in order to achieve the qualitative dimension alongside the gathered statistic data. The respondents of the interview includes the officials in London as well as the businessmen that took participation in the pre-Olympics, during Olympics, and post-Olympics. Sampling Design It is impractical for the study to conduct a survey in the entire population within the community

Albinism :: essays research papers

Albinism ALBINISM Albinism. The word albinism refers to a group of inherited conditions. People with albinism have little or no pigment in their eyes, skin, or hair. Recently a test has been developed to identify carriers of the gene for ty-neg albinism and for other types in which the tyrosianase enzyme does not function. The test uses a sample of blood to identify the gene for the tryrosinase enzymes by its code in DNA. The above test does not apply to to one type of albinism, called X-linked ocular albinism. For X-linked inheritance, the gene for albinism is located on an X chromosome. Females have two X chromosomes, while males only have one X and one Y chromosome. This X-linked albinism accurs exclusively in males. The gene is passed from mothers who carry it to their sons. The mothers have subtle eye changes which an ophthalmogist could identigy, but mothers usually have normal vision. For each son born to a mother who carries the gene, there is one in two chance of having X-linked ocul ar albinism. The description is a hereditary deficiency pigmentation. This could involve the entire body or part of the body. This is believed to be caused by an enzyme deficiency involving the metabolism of melanin during prenatal development. This can be inherited by an dominant or recessive trait. In complete albinism, there is lack of pigmentation in skin and hair, as well as in retinal and iris tissue; in incomplete albinism, skin and hair may vary from pale to normal; in ocular albinism, function may vary from norma to impaired. Impairments may involve the retina and iris. If a person has albinism then they usually have somewhere between 20/70 and 20/200 visual. Ty-Neg albinism or also called type 1A results from a genetic defect in an enzyme called tyrosinase. Tyrosinase helps the body to change the amino acid tyrosine into pigment. An amino acid is a building block of protien. Albinism is passed from parent to their kid through genes. For nearly all types of albinism both pa rent must carry an albinism gene to have a child with albinism. Parents may have normal pigmentation but still carry the gene. When both parents carry the gene, there is a one in four chance at each pregnancy that the baby will be born with albinism. This type of inheritance is called autosomal recessive inheritance.

Ideal education Essay

Education for children is something that can change their life. There should be a desire to better the educational system and to always be ready to improve it. There are many ideas as to what constitutes an ideal education. A number of factors come together to make an ideal education. Students, parents and teachers are the three key elements in a model education. A good relationship among these three parts is essential to a good education. Students are the main members of this ideal system. They must have faith in their education. If they identify their goals they will become more active and motivated. The role of the teachers and parents is to help students finding their goals by showing the abilities and talents they have. The role of students is that in one side inform their parents about their studying, feelings and teachers and one the other side consult teachers about the lessons, exams, method of teaching or any other problem. Students should be appreciative of their teacher’s efforts and show thankfulness to their parents. They should do their best. They must be prepared for class. They cannot expect good grades in courses without studying several hours for each hour of class timetable. If they do not understand the material should ask the teacher questions. They should attend all classes or meetings of their courses. If they would be absent should not expect the teacher to teach the lesson again. Parents are an important element in the perfect education. Parents who are not involved in their children’s education only inhibit the efforts made by children and teachers in creating a good education. They are not informed about the student’s progress and don’t have any idea of the student’s weakness. To achieve the level of educational system, parents have to take an active part in it. Parents with active role assist the children with their nightly homework and studies. They may award students in order to encourage them. It is good if they have correspondence with teachers or attend the school occasionally but it is much better to discuss their children’s feeling about education. They can help them to make good decisions, to achieve high levels of education and support them to meet their goals. Devoted teachers are extremely important in a perfect education. The teacher is just about the most important of the three elements to create an ideal education. Teachers have the very important responsibility of shaping the lives of young, impressionable students. A positive or negative influence from a teacher can have a great effect on the life of a student. A good teacher can be defined as someone who always pushes students to do their best while at the same time trying to make learning interesting with creativity. Teachers also have the responsibility of forming good relationships with both students and parents. A good relationship between teacher and student come from mutual respect, trust, and honesty. The teacher should associate with the student to become aware of any special need that students may have and help them in any possible way. Beside that he can correspond or design some meeting with parents in order to inform them about the students’ problem, ensure them about their children’s education and answer their questions to avoid any misconception. It is very difficult to find out what is really an ideal education. Several factors are involved in this system. Students must have faith in their education and they should try hard to meet their goals. Parents have to be concerned with the education of their children in order to advise and support them. Teachers must be completely devoted to their students’ education. They should use interesting methods and try to have positive influence on the students. A perfect relation between these three groups is required. Every body should find his role and try to do his best to create this perfect system. Having an ideal educational system is the basic principle for improvement of every society.

Term Paper on Immigration

Term Paper on Immigration Immigration is a natural phenomenon that has been happening since the start of this world.   People have been migrating to and from different places due to different reasons including religious reasons, climatic reasons, seasonal changes, political reasons, natural disasters, and financial reasons, etc.   People migrate even now due to political conditions like war, natural disasters like earthquakes, cyclones, floods, and famine, and in some areas, for grazing cattle and for looking for greener and less dry pastures.   Immigration term paper can be done barely through far-reaching research and following consulting quite a lot of paperbacks and websites. Term paper on immigration is something every student may counter.   Writing a term paper on immigration is not really easy, and it requires some background knowledge of the topic.   To write a term paper on immigration, students need direction on different immigration topics.   They call for some guidance for writing a term paper on immigration.   We can do a term paper on immigration in the shortest time achievable.   We have a gigantic support staff that waits online at all times when you are introducing an order for term paper on immigration. CustomWritings.com has forever been a choice among learner and teacher equally.   We have hundreds of customers who boast their term paper on immigration written by us.   Immigration term paper help of all sorts is provided at our custom paper writing agency, and you can place an order for any type of term paper on immigration you desire.  Ã‚  Ã‚   We have never been charged for providing derivative stuff to our clients and this is the explanation why we are the most trustworthy and preferred company in the entire term paper on immigration writing picture.   You can at all times buy custom term paper on immigration at CustomWritings.com.   We have grand skilled writers who are skilled in writing term paper on immigration. One of our oldest customers, Eugene McGonagall, says I cant imagine working with any other company except CustomWritings.com.   I feel really comfortable when I place my order for term paper on immigration with CustomWritings.com, as I know my work is being done by a reliable company of an international reputation.   I can ask CustomWritings.com for help whenever I am short of time. Another of our old customers, Jason Gartner says,‘I believe the reason why CustomWritings.com is probably the worlds largest company providing term paper help on immigration is that it always provides the best possible term paper on immigration to its customers.   I have never countered any kind of plagiarism problem due to CustomWritings.coms fault, as they always provide authentic and unabridged work to its students. A large proportion of clients at CustomWritings.com are learners.   We promise our customers full marks or the most excellent grades in their term paper on immigration.   We offer full repayment facility if it is initiated that our term writers do not complete the customers necessities.   We have a quantity of clientele who have for all time had their term paper on immigration done by us and still do.   Charlotte Andrews from UK has been working with us for quite a long time.   I have on no account felt greatly at ease with any other company.   I have forever had my term paper on immigration done by CustomWritings.com, and I have at all times got best marks in my course group.   I just have to post an order at CustomWritings.coms website, and then be assured that my term paper on immigration is saf, says Charlotte. Here is a list of the most popular essay topics on immigration: 1. Immigration and Society 2. Examine the debate over immigration into the USA 3. Immigration in Australia 4. Immigration to New Zealand (1840-1900) 5. What have been the attitudes of the main parties in Britain towards race relations and immigration? 6. Chinese immigration 7. German Immigration and Their Settlement in German Town Pennsylvania 8. Illegal Immigration in the United States 9. Impact of Immigration on Australia from post war years 10. Mass Immigration Reduction Act 11. Mexican Immigration 12. Limiting Immigration following Sept. 11 13. Cultural Diversity and Immigration 14. Immigration 1860-1890 15. The Immigration’s Factors 16. How the Characteristics of Immigration to the East Coast Explains the Social Development of Each Place?

Why is Act I scene V of Romeo and Juliet an effective piece of drama Essays

Why is Act I scene V of Romeo and Juliet an effective piece of drama Essays Why is Act I scene V of Romeo and Juliet an effective piece of drama Essay Why is Act I scene V of Romeo and Juliet an effective piece of drama Essay Shakespeares Romeo and Juliet is about Romeo from the Montague family and Juliet from the Capulet family who meet and fall in love. But the problem is, their families are feuding. They tragically die because of their love for each other and then their families make up.I will be analysing Act I scene V of Romeo and Juliet and showing how it is an effective piece of drama, by showing the Dramatic effects, the Themes, and the Plot Development.In Shakespeares time, the audience was live, and there were no special effects in places like the Globe theatre (Shakespeares plays were written to be performed there), so the actors (or players) had to work hard in portraying their characters and scenes.Dramatic effects that could be created were through changes of mood and pace from section to section, and the behaviour of actors, with the emphasis of words, gesture, and movement. In Romeo And Juliet, Dramatic irony was used a lot, as the audience know that the end is trag ic because of the prologue, but the characters do not know.The characters speech in Act 1 scene 5 shows the contrast of characters; with those who speak in prose are lowborn, servants, and those who speak in blank verse or rhyme are noble, higher, main characters. For example, Wheres Potpan, that he helps not to take away? He shift a trencher! He scrape a trencher! In comparison, Tybalt speaks in rhyme; Now, by the stock and honour of my kin, To strike him dead I hold it not a sin The only exception would be a comedic character speaking in prose, but this does not apply in this scene. The use of contrast and similarity between the old and young, aggressive and sensitive, and noble and lowborn reveals their characters in more depth.There are three main themes included in this play. One theme is Hatred. In Act I Scene V this includes the anger of Capulet towards Tybalt when Tybalt tells Capulet of Romeo at the party. He shall be endurd. What, Goodman boy! I say he shall. Go to. He use s short, snappy sentences, imperatives, to show his anger towards Tybalt. Tybalt shows hatred towards Romeo, as shown here; Fetch me my rapier, boy. What, dares the slave Come hither, coverd with an antic face, To flee and scorn at our solemnity? Tybalt uses sibilance so he sounds spiteful. Tybalt has thoughts of revenge towards Romeo, and says, I will withdraw, but this intrusion shall, Now seeming sweet, convert to bittrest gall. The hatred shown here affects the rest of the play because without this hatred, later in the play, Romeo would have not killed Tybalt, not got sent to Mantua, and the tragedy of Romeo and Juliets death would have not happened.The theme of Love is portrayed when Romeo sees Juliet for the first time. O, She doth teach the torches to burn bright! It seems she hangs upon the cheek of night He uses rhyming couplets and portrays Juliet as light, and beautiful compared to everything else. When Romeo and Juliet speak to each other for the first time, they are spe aking in a sonnet, mirroring each others words. They are literally in a world of their own, as they are separate from all the other characters on stage, and the audience is focused on them, even though there is still a party in the background. Romeo and Juliet are having the same amount of lines and important words, such as hands or lips, which shows their mutual feeling, and their true and pure love is shown by their sensitive behaviour and their speaking of hands and lips. To some this may seem flirtatious, but there is religious imagery included, such as; And palm to palm is holy palmers kiss. Juliet is speaking here of the pilgrims that touch the hands of the saints statues in church, and how significant they are, relating them to a kiss. She is literally telling Romeo that he may either touch her hand or kiss her, which makes their love for each other more pure and innocent.The last theme is Fate. Romeo seems to hint a foreboding sense of unease; Ay, so I fear, to more is my un rest. And Juliet speaks of love and death; My grave is like to be my wedding bed. These are premonitions, as what they speak of actually happens later in the play. They also show dramatic irony, as the audience already know what will happen in the end from the prologue.The plot shows cultural traditions and setting of the time, with the family honour of the people of Verona. Tybalt is insulted by Romeos presence at the party, and is honourable to his family. Uncle, this is a Montague, our foe; A villain, that is hither come in spite, To scorn at our solemnity this night his aggression shows that he is an violent and reckless character.At Capulets party, they are to introduce Juliet to Paris, but Juliet does not fall in love with Paris, but with Romeo instead. The party also shows that Capulet has a large house with many servants and a large, full table of food and drink available for anyone who would like to take advantage of this. Come, lets away, the strangers are all gone. This t ells us that he would invite strangers into his house so they would enjoy themselves. This shows his status as quite high for that time, because people of that time were known for their kindness and generosity.The development of the plot shows the characters relationships and motivations grow. More action is introduced, and the audience become tense from the storyline. This scene is very significant towards the rest of the play, and is a significant piece of drama in that way, as the whole production of Romeo and Juliet is a very significant piece of drama itself.