Social Networks in Small Business-Free-Samples for Students

Question: Evaluate the Effectiveness and your usefulness of the learning experience Make Judgments that are clearly Connected to Observations you have made. Answer: Introduction This assessment 3 aims to provide the reflection of the analysis based on assessment 1 and 2. While assessment 1 is a research report on the use of social networking sites in small businesses, assessment 2 is a literature review of this topic. A literature review is based on the secondary data collection which is derived from a number of books, journals, articles, and other relevant sources. Here, the assessment 3 presents the learning about the research problem and argues on some points and limitations of both the assessments. Reflections of assessment- 2 From the involvement and completion of assessment 2, different kinds of learning have taken place. I have learned different research skills such as research design, research question and many more. I have learned that social networkings are useful for the organization in the field of marketing and promotion. I find out some benefits of social networking such as - Social Media increase student group effort. Social media provide affluent experience of research. I have learned too much practical knowledge about the research. I have learned that how to select the sampling size for small businesses for carrying out a research. I think that the probability sampling techniques are suitable for the research analysis. The data of 80 respondents has been collected which includes customer as well as online shopkeepers (Doherty, 2015). I have collected more accurate, effective data. With the help of my mentor, I learned more research techniques. I attend the lot of seminar and online research classes for understand all the research methods. I have read various research books. I have learned that social networking is more useful for the business. Because it increases the product sales and their brand names, it has become a vital tool for all businesses. Social networking consumes less time for promoting the products. Social media helps to build the relationship with the customers. With the help of social networking, the small businesses and other new startups promote their products or services. The companies can easily create a business page on Facebook, Whatsapp, Twitter, Instagram and other social sites. The small businesses sell and promote their products through online sites like Amazon, eBay, Flipkart, eshopex, and many more. I have analyzed that it took around 5 days for designing project objectives and 6 days for assessing the scope of the project. Then I was done the Literature Review or conceptual framework in 8 days (H. amp, 2015). Then I conduct the research question activity in 4 days. Then I did the research design and methodology work in around 8 days. In 31 days, I had finished the whole project research and I have learned how to use the Microsoft project documents and make Gantt chart and gained more knowledge about this research. I have also analyzed some research limitation such as- I had reached to a lesser number of respondents for the completion of this research because I had less time. I could not collect more data for this research. I have also observed certain risks like- if small business promotes their products online than they may incur losses if SSN is not utilized properly. Reflection of Assessment 1(LR) From the analysis of literature review of assessment 2, I have learnt that the importance of social networking cannot be overlooked in todays modernized business world where marketing and promotion have their own place in business. Small businesses can easily enhance the awareness of products and brands by interacting with a large number of customers located at different locations all over the world, using SNS. On the basis of literature review, it is determined that customers have come increasing technology users and take shopping decisions by relying on Face Book, Twitter, and other information providing social networking sites (Bailey, 2012). I have also reflected that among all the SNS, Face Book is more effective advertising source for small businesses as it helps in reaching a particular target market with enriched information. Also, this tool is cost effective and time saving, and can be used to improve customer loyalty and experience for a specific brand or a product. The different viewpoints of various scholars and experts in the literature review reflect that social networking sites are useful on one hand, while they have some drawbacks on the other hand. I have learnt that small businesses can surely benefit from SNS in promoting their business only if marketing strategies are applied effectively and a suitable SNS is identified for reaching the desired audiences. However, the study shows that SNS can damage the reputation of the company if fake information is delivered to people or there are negative responses of customers. Moreover, there is a lack of physical presence of shopkeepers in case of using SNS. It makes it difficult for small businesses to increase the trust of new customers on their products and brands. I have learnt that sometimes, social media become scary for new entrepreneurs, as they are not able to design best ways to interact with customers on social media (Doherty, 2015). Many a times, wrong social media strategy also harm s the well established goodwill of a company. Moreover, I have reflected that this literature review is limited in its scope as it discusses only the advantages and disadvantages of using social networking sites for small businesses. There is no discussion for minimizing the effects of drawbacks. My learning also suggests that it is a limited viewpoint and, a further research is needed to cover the possible solutions to overcome the disadvantages. Social media has become a vital tool in the success of businesses by improving their brands and attracting more customers. However, small businesses with tight budgets or inadequate funds can find SNS unaffordable and risky (H. amp, 2015). Therefore, the literature review should be extended to provide sound marketing tactics to small businesses so that they can maintain good relations with their customers and expand their sale. Conclusion On the basis of above discussion, it can be concluded that the research contained in assessment 1 is quite limited as it talks about the use of social networking for small businesses only. It also does not clarify the ways in which smaller entities utilize SSN within their business model. From the study, it can be said that additional research is required for a broader approach and to help future scholars and marketers in obtaining comprehensive information. References Bailey, L., (2012) The Small Business Guide to Online Marketing. s.l.:Harriman House Limited. Doherty, J., (2015) Online Marketing for Small Businesses. s.l.:In Easy Steps. N., (2015) Handbook of Research on Integrating Social Media into Strategic Marketing.s.l.:IGI Global.